Dynamite

1X Campaign Big,

1X D&AD Shortlist

The challenge of launching Marmite’s new chilli-flavoured limited edition, was to launch in a way that didn’t just break the internet but blew it up entirely. Using special build OOH we created a PR story: Dynamite’s spicy kick is so explosive it’s blown its lid off. This powerful visual caused a social media fire; generating 194m impressions, £650k in earned media and selling five times more jars than previous limited edition launches – making it Marmite’s most successful limited edition yet.