Nothing fills a Hole

2X Cannes Bronze,

1X D&AD Bronze,

2X Campaign Bigs,

1X British Arrow Bronze

People dismiss Pot Noodle as a quick snack, rather than a satisfying, substantial meal. We needed to show the unenlightened that Pot Noodle is the most satisfying way to fill their stomachs. Hot, tasty and ridiculously satisfying noodles ready in just 4 minutes. What could be better? So we filled holes. Lots of them.