John Smith’s - Father’s Day
1X Cannes Silver
In the run up to Father's Day, we created a tongue-in-cheek campaign that parodied other company's promotions allowing customers to personalise their products. To do this, we announced an extraordinary 'new product development' in the form of a 'personalised' can of John Smith's, available for Father's Day. The catch, however, was that it was only for people called John Smith.
John Smith’s - Only Ordinary By Name
1X Epica Silver,
1X Eurobest Silver,
1X D&AD Bronze
John Smith’s may have a boring name, but this name conceals an extraordinary beer. This campaign tells the story of Keith Beasley, a dairy farmer whose ordinary name belies rare talent.
Creative Credits: Ben Stilitz, Colin Booth, Aidan McClure, Laurent Simon