Mind Control

1X D&AD Silver, 2X D&AD Bronze,

2X Andy Gold,

1X British Arrow Silver,

1X Aerial,

1X Think Box

Incorporating behavioural science, we created a campaign that ‘mind controlled’ the UK and literally changed haters’ minds. A 15-minute film turned Marmite haters into lovers, while subliminal messages were planted in other brands’ TV, radio, print and outdoor advertising. Brand awareness went up 400%, 100,000 new households bought Marmite and 80% of participating haters who saw the film were converted into lovers.