Sorry for Slurping

1X Cannes Silver, 1X Cannes Bronze,

1X Campaign Big, 1X Astroland Kinda Great.

To prove ‘Nothing satisfies like a Pot Noodle’ we made the sloppy, slurpy sound of satisfaction the star of our campaign. But when the nation recoiled (and sent us a deluge of death threats), we realised we needed to pivot quickly.

So we issued a formal apology and used data on audience interests to deliver hyper-targeted versions of our ad, replacing the offending slurp with 47 bespoke sounds we knew they would find much more satisfying.