Good Call
Originally launched in 2010, Good Call quickly became the most successful UK Beer campaign ever, winning the IPA Effectiveness Awards Grand Prix in 2014 with an ROI of £32 for every £1 spent. It was hugely successful during its five-year run, helping to drive 70% sales growth between 2010 and 2013 and establish Foster’s as the UK’s biggest selling beer brand in supermarkets and off licences. It returned to UK screens in the Summer of 2019.
IPA Effectiveness Grand Prix, 3X British Arrows, 1X Marketing Society Award
Creative Credits: Matt Gay, John Long, Aidan McClure, Laurent Simon, Ben Stilitz, Colin Booth, Simon Vicars, Mark Shanley, Ben Priest